A new billboard campaign in Milwaukee is designed to affect stereotypes about gay and lesbian community members. The Cream City Foundation’s “Gay Neighbor” media campaign is designed to illustrate that lesbian and gay people are typical people with average lives.
Denise Cawley – who helped create the campaign said: “We tried single people, we tried couples by themselves. None of those sorts of images worked as well as presenting people in the sense of family.”
Marc, Thor and their two-year-old daughter Lily are pictured on one of the billboards. Thor says Lily entered their lives in December, 2006.
“We fostered her until March of 2008. And although the state recognized both of us as foster parents, the state only recognizes one of as adoptive parents. And I’m the adoptive parent, which means I’m the only that’s legally recognized. This campaign is hopefully going to illustrate same sex couples should also be co-parenting,” Thor says.
The ads will be displayed throughout the city, including at bus shelters and inside the Amtrak Station.